About Us Edith Chloe Self Care Shop Lafayette, Indiana Store
About Us Edith Chloe Self Care Shop Lafayette, Indiana Store
This women's clothing store, boutique, and gift store is located at 1605 Kossuth Street in Lafayette, Indiana. We serve Lafayette, West Lafayette, Purdue University and anyone else interested in shopping a cute bohemian boutique! We are open Wednesday- Friday 11AM-5PM and Saturdays 12PM-3PM. You can also find us at many local street festivals during the summer like Mosey Down Main Street, Summer on The Square, and Brookston Apple Popcorn Festival.
Who Is Edith Chloe?
You may be wondering where the name of the store came from...I am not Edith, my name is Chelsea! Edith Chloe was my grandma, Edith Chloe Self Care Shop was born as a way to pursue my passion for self-care and sharing it with others and keep grandma's fiesty spirit and memory alive.
In 2022 I was in the early stages of planning a boutique, and a business that could be all mine, but I wasn't quite sure how I wanted to put it all together and make something that felt legendary and worth the time. Grandma Edith passed away in February and just a few days after her passing the whole plan for Edith Chloe Self Care Shop came to my mind with her as the matriarch over all of it, I just knew she was whispering it to me. Fitting too, Grandma Edith loved to proudly proclaim her position as the family matriarch.
Edith loved family, bargain shopping, tending to her flowers, and watching birds in her yard. She often reminded the important women in her life to "Stop Being A Puss " which usually translated to " You are stronger than you believe you are, don't forget it!" Edith is not easily forgotten by anyone, friends that hadn't seen her in decades still talk fondly of their past memories and good times with her. She is the only person in my life who ever really talked to me about fashion choices and how to dress like a lady. In her opinion, a lady should always dress for an occasion, even if there is no occasion.
My favorite advice grandma ever gave me was,
"Always wear animal print undies and bras to the doctor so that the doctor and nurses will compliment you".
She lived in Arkansas my whole life and had the most comforting southern accent.
Edith Chloe Self-Care Shop blends my grandmother's strength and respect for women with my life experiences, love for self-help, self-improvement, and seeing women blossom into their most authentic versions.
My Backstory & How I got Started With Self-Care
I was raised in an alcoholic family that avoided emotions, there was a lot of "sweeping things under the rug" and at 27 years of age, shortly after having my first child, I became very aware that something was wrong inside of me (emotionally). All these joyous moments and events were happening around me and I knew it logically but emotionally, I wasn't feeling joy and happiness, I was just numb, it was like I was on the outside looking in and couldn't actual feel the rewarding feelings inside. I started researching things like "Why do I have symptoms of trauma but was never physically abused?" "Why don't I feel joy?" "Why do I feel stuck in a loop?"
My searches led me to a book, "Adult Children of Emotionally Immature Parents". This book, was the revelation that I needed to see that I had been traumatized in my childhood by being abandoned emotionally and having to become responsible for myself and and too many other things very early in life.
I experienced other trauma due to the initial trauma at home...I've been bullied and called names and had no adult to step in, in my defense. I was told to ignore it and it would go away...and it did eventually but it left scars and even bigger it created a personality trait where I ignored everything painful hoping it would go away.
I was the kid that acted like everything was perfect, I stayed quiet, I stayed unseen, I didn't cause trouble, I was the peacekeeper which also followed me into my adult life.
I'm pretty sure I made myself into an introvert, afraid that if I talked too much to anyone they would find out what things were like at home and I would be bullied more.
I committed to a relationship where I was repeating the same toxic patterns I had experienced in my childhood and didn't even know that was happening until I started learning about myself and my trauma many years later.
Trauma Comes In Many Forms...Not Just Physical
You can be a victim of trauma even if you were never physically abused and the scars left behind reveal themselves just like any other trauma. You can suffer from feelings of abandonment even without being physically abandoned... I was suffering from the symptoms of being an Adult Child of Alcoholics.
So I Am An Adult Child...Now What?
This revelation led me to 3 other amazing and special books written just for suffering Adult Children and the information in these books began my healing journey. I had been emotional neglected, felt emotionally abandoned as a child and that missing piece (EMOTION) left me feeling really lost in the world. I couldn't understand why people saw me differently than I saw myself, why I got so nervous when someone questioned me, why I felt like my opinion wasn't worthy, or why I was so afraid of authority. My flaws were actually those of an alcoholic, you see when you're raised by an alcoholic, your inner self also acts like an alcoholic even without the substance. There's actually a "Laundry List" of personality traits that these children end up with, I highly recommend looking it up if this topic is of interest to you or someone you love.
Freeing Myself From the Alcoholic I Inherited
With many self-help books in hand, I started the challenging journey of shedding the burdens that had been weighing me down. Through this process, I uncovered groundbreaking revelations about the personality traits that had been holding me back. For the first time, I found compassion for myself and the hope that I wasn’t inherently flawed and that change was possible. I gained the freedom, permission, and knowledge I needed to transform my life.
Do you see how some crummy experiences in life that you may think were "normal" can really impact your whole personality? I don't tell you any of this for sympathy, I tell these stories for hope, that you can overcome, you can be successful, you can find your true self, and you can be happy. If you feel like something is or was wrong, it probably is, try not to fear figuring it out because there is light, the biggest beautiful light you have ever seen, at the other end of the tunnel.
Discovering Your True Self and How I Can Help
Self-help books, guided journals, astrological birth charts, enneagrams, inspirational quotes, and personality tests were my compass in a journey of self-discovery. These tools helped me uncover who I truly am and find my place in the world.
Having walked this transformative path myself, I understand the power of self-care and self-discovery work. That's why I created Edith Chloe Self Care Shop—a sanctuary where women can find the best resources for their personal growth journey. Here, you’ll find a curated selection of self-help tools and a supportive friend who has been there and truly understands.
Fashion That Expresses Your True Self Is An Important Part of Self-Discovery
On my journey of self-discovery, I realized the importance of a wardrobe that truly reflects one's authentic self. If you’re feeling the need for a change and want to curate a collection of clothing that makes you feel amazing and confident, you’re not alone.
Discovering the right pieces to express yourself can be transformative—clothing that allows you to be free, expressive, and unbound by trends can help you flow with the universe and embrace your true self. Bohemian fashion, with its effortless and liberating style, encapsulates this perfectly. It’s not just about the clothes; it’s about finding what makes you feel most alive and connected to your inner light.
At Edith Chloe Self Care Shop in store and online you will discover a growing variety of products that will help your mindset, mental health, provide growth alongside therapy, and teach you the benefits and beauty of journaling for mental wellness.
I strive to curate products from other small businesses and women owned businesses as much as possible.
At Edith Chloe Self-Care Shop in Lafayette and online we have bright, fun, and happy products, inspirational home decor, and gift items and we like to carry that into the flowy bohemian clothing choices we curate too! Whether you make a purchase or not, my wish is that everyone leaves Edith Chloe Self-Care Shop in Lafayette with their soul feeling fed and nourished.
Thank you for existing at the same time as me here in the universe. :)
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Love & Light,
-Chelsea, Owner of Edith Chloe Self Care Shop
Edith :
My sister and I with Grandma Edith the last time we saw her before she passed.
